Laminal Insights
Breathing life back into quant-heavy processes through qualitative research.Real people, real motivations, real results.
Why Qual?
It's hard for many to accept, but you are not your user. Savvy designers, inspired engineers, biz dev gurus and engaged executives all provide key insights when building a service or product, but the person who actually needs to get excited about your offering is the end user.As quantitative research becomes increasingly central to decision-making, Laminal Insights offers clients a qualitative balance. Data science can tell you the what and the how, but real people provide the "why".Whether through longterm fractional leadership or targeted engagements, incorporating qualitative research into your product or service will produce a better long-term result. Even a small qualitative research investment help teams avoid blind spots, saving time and money while developing a truly user-centered company ethos.If you're a non-profit curious about your customers, an international finance firm who wants to know more about your employees, or anyone in between, we have the experience and approach you need.
Services
Get to know your users as people, not numbers.
In-depth Interview (IDI) Moderation
Focus Group Moderation
Corporate Workshop Facilitation
Ethnographic Research
Persona Creation
Usability Testing
Website Heuristic Reports
Jillian can also provide broader advisory leadership in the Experience Design and User Experience fields. Fractional Leadership models provide access to high-level expertise without investing in a full-time senior role.A fractional Experience lead can help with the following:
Coaching new or green Experience Design teams
Creating new processes for established teams who are underperforming or undergoing a transformation
Providing regular user-centric guidance and insights to executive teams
Contact Us
Jillian is based out of New York City, and has previously lived and worked in Ireland, the UK, and New Zealand.She is available for fractional leadership roles and consulting engagements.